Our Story

Our Story

BARTON Watch Bands was born out of one man's recurring frustration over poorly designed watch straps. An avid traveler, fun enthusiast and relatively obsessive watch guy, he couldn't find watch bands that achieved his desired balance between fashion, function and fit. So mechanical engineer that he was, he started designing them himself.

Today, at BARTON's Dallas headquarters, the collection and the team have grown, but the mission remains the same: to deliver high quality bands at a reasonable price, with the kind of service that makes you want to high five a stranger. We always have and always will stand behind our products with the BARTON Guarantee.


  • Your watch is an expression of your personal style and individuality. Never settle for a band you don't love.
  • Wearing the same watch strap everyday is boring... big time boring.
  • The customers' needs are top priority at all times... from product design, to shopping experience to post-sale service.
  • Franklin's BBQ is worth the wait, but if you don't have the time, Black's or Rudy's are both perfectly acceptable.


BARTON partners with and supports non-profits that are making a global impact. You can assist our ongoing efforts by purchasing a Well Aware NATO® Style Strap or Flatwater Elite Silicone Strap. Proceeds from each are contributed to the respective organization.

Well Aware provides innovative and sustainable solutions to water scarcity and contamination in Africa by implementing life-saving water systems that drive economic development and build self-sufficient communities. Our partnership with Well Aware has been going strong since 2016 and every 2 Well Aware bands sold provides an individual clean water for life!

Flatwater Foundation is dedicated to providing those diagnosed with cancer, their families and loved ones access to mental health therapy. Care is provided via licensed providers and the organization pays 100% of the cost for those that would not otherwise have access.

Contact Us

Our offices and main warehouse are co-located in the heart of Dallas, Texas. Please reach out to us at the email address below with any inquiries or just to say hello! We will always respond within 48 hours.


Mailing and Office Address:
Barton Watch Bands
141 Payne St
Dallas, TX 75207

(512) 410-8793
Monday- Friday
9am - 5pm CST